Seeing What Your Customer Sees: Premises Audit and Putting Your Best Foot Forward
Perception is reality and you only get one chance at a first impression. What is the first impression perceived by your customer when they drive onto your property or walk into your tasting room or out on your patio deck? Is it a pleasant/welcoming/warm impression? Attendees will experience an Audit demonstration, evaluate the Premise for themselves, learn how to conduct a Premise Audit of their own, and how to make improvements to enhance their “First Impression”.
Session Category : Winery Management Tract